JCPenney's social media team should regularly monitor any variants of misspellings they can think of, whether as a saved search on a tool like Hootsuite or in a Twitter search. how to use mistakes and misspellings on social media to your advantage Photo Background Removing In addition to the name itself, also look for incorrect variations in the form Another thing I frequently see social media users doing is trying to mention brands as hashtags instead of mentioning them. For example, we sometimes see SearchEngineJournal in social posts on our content. In addition to monitoring hashtags for the correct spelling of your business, consider other things that can be a hashtag instead of a proper account mention. For example, the Denver Broncos monitoring team monitors the hashtag Broncos. You can also search by location when searching by name or hashtag, so Photo Background Removing narrowing the location to Denver, Colorado will likely yield even more specific results, especially if not all of the general mentions are for the NFL team.
Abbreviations and sayings If you and your community typically abbreviate your business name, be sure to add those variations to your watchlist as well. For Photo Background Removing example, we regularly monitor the SEJ hashtag for any content we may have missed. How to capitalize on social media user mistakes Likewise, if your organization uses unique phrases, sayings, or slogans, be sure to monitor them in the form of an exact match search (in quotes) or a hashtag and mention. This applies even if you don't use the tagline anymore - that doesn't mean your audience isn't either. Advertising Continue reading below In addition to brand-specific sayings and Photo Background Removing abbreviations, try researching other slang terms or sayings applicable to your industry or service to research places to engage your target audience.
For example, the '90s pub crawl stopping at multiple locations across the US this summer should search for '90s-themed terms that users have turned Photo Background Removing into hashtags and either follow them or leave a thoughtful comment. Hashtags that come to mind are SpiceGirls or other popular groups, products or slogans. Tracking Competitor Misnames Here's where you can get a head start on your competitors: watch their hashtags and common misspellings. Nike should watch. LG should look at Samesung or Nokea (the way people find misspellings really has no limits). If you watch their misspellings or hashtags and they don't respond, that gives you a chance to do so. Offer unique coupons (with tracking URLs or custom codes to monitor your success) or simply answer their question, even if it's not directly promoting your own product. Advertising Continue reading below Photo Background Removing When making a list of things to watch, do your own research on brainstorming phrases or hashtags first to make sure people are actually doing those types of searches.