Discount Coupons: To sweeten the deal for signing up to the site, even more retailers can offer an instant discount to those who shop during this visit. How to avoid blowing up your visitors Pop-up ads don't have to be so intrusive. Used well, they can encourage a visitor to engage with your business. We believe this ad unit has received a bad rap from . Advertising Continue reading below With more thought and a few technology tweaks, it's simple to increase the results of a pop-up campaign without annoying consumers. Worst practice: the roadblock When new visitors come to your site through a link, direct navigation, or search result, they are interested in what you have to offer. But delivering a pop-up before they've had a chance to check your goods might not be the best practice. This is especially true when a pop-up requires an immediate decision, such as providing an email address to apply a discount immediately. Best practices There is no clear research on exactly how long you should wait to request an email address.
When AppSumo analyzed sites that used fax list its List Builder software, it found that displaying a pop-up after five seconds on site was by far the most effective at collecting emails; the second most effective was after 20 seconds. On the official LinkAssistant blog, we show a pop-up offer to sign up for our newsletter after someone spends 90 seconds on an article. You should experiment with different timeframes to see what works best for your site. Advertising Continue reading below You can also configure the pop-up software to trigger when the visitor's cursor moves to the back bar, indicating that they are about to leave.
Another option is to be more polite with your pop-up and not cover all content. Search Engine Journal, for example, promoted a webinar with a pop-up box appearing next to an article. The box appears when a reader has scrolled under the fold. It hovers until closed, but visitors can keep scrolling the article without having to click the X to close the box: example of sej Worst practice: irrelevant offer Remember those spammy pop-up ads that would linger on your computer screen even after you close your browser? This practice has largely dissipated as advertisers of all types understand the importance of serving relevant ads.